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our workshop
JUSTE le Choix du Fruit,
producer of premium fruit juices
The JUSTE le Choix du Fruit range features 8 juices and 10 fruit nectars, available in both small and large formats.
Our beverages will take you on a journey through the seasons thanks to their natural flavors[AG1.1], authenticity, and vibrant colors.
Our founding vision is to be a premium fruit juice producer*, with the goal to creating a French, locally-rooted alternative, fostering a virtuous and responsible circle between fruit growers and consumers.
A story of passion
It all begins in the Rhône Valley, between Drôme and Ardèche, in Tain-l’Hermitage. Nestled among vineyards and orchards, we have been growing and packaging fruit from our own groves and those of our partner growers for over 50 years. Committed in a relationship of trust built with over 400 partner producers, our company is a leading player in fruit distribution.
By roaming our orchards and those of our apricot, peach, nectarine, pear, and apple growers – and driven by a desire to better showcase the richness of our local flavors -, we decided to develop our range of fruit juices and nectars. From fruit grower to premium fruit juice producer*, there was only one step to take… and we took it with enthusiasm!
In 2019, we created our our own processing workshop and officially became fruit juice and nectar producers. This new activity allows us to make the most of our expertise in fruit and to extend our love for the flavors that surround us.
Our collection
2019
Naturally, we launched a range of 6 juices & nectars using fruit from our orchards and partner growers. We started with what was geographically closest to us and what we know best.
This saw the birth of the iconic apricot nectar, our 3 peach nectars (white, yellow, and vine peach), as well as our timeless apple juice and pear nectar.
2021
After selecting our network of professional resellers (cafés, hotels, restaurants, fine grocery retailers), we quickly expanded the range with 4 new French fruit flavors: strawberry nectar, white and red grape juices, and tomato juice.
Next, we explored flavors from further afield with our "adventurous fruits": orange and pineapple juices.
2023
In 2023, the range grows with 4 new flavors: ACE juice (orange, apple, carrot, lemon), pink grapefruit juice, mango nectar, and apple-strawberry nectar.
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2024
In 2024, we welcomed the latest addition to the Juste le Hoic du Fruit family: cranberry nectar. Bright red and tangy, it awakens the taste buds!
Our collection now offers a vast choice of premium juices and nectars*, with 17 different flavours. Made with high-quality ingredients, our products are unique: they combine authenticity, true fruit flavor, and expertise in both harvesting and manufacturing.
2025 : A new visual identity
Juste le Choix du Fruit is proud to unveil the new labels adorning our bottles.
The result of meticulous and passionate work, this new identity embodies our commitment to offering premium, modern, and elegant products.
The Juste le Choix du Fruit range consists of 8 juices and 10 nectars, available in small and large formats.
In 2025, we are also launching our Raspberry nectar.
Crafted from raspberries picked at peak ripeness, this nectar, with its velvety texture and intense flavor, transports you to the heart of summer with every sip.
No added aromas—just the fruit and our expertise. Enjoy chilled, on its own, or in a cocktail. Available in two formats (25cl and 1L), raspberry nectar is now available to order.
Premium fruit juice producer*: the production process
The harvest:
Collaborating with growers who meet our quality standards, we make just the choice of the best fruit (Juste le Choix du Fruit). Harvested at full ripeness, the fruit retains all its flavor and nutritional value when transformed into juice or nectar.
Fruit selection:
With an eco-responsible goal of reducing waste, we create juices and nectars from misshapen or slightly bruised fruit but whose taste remains intact—if not better!
Pressing / crushing:
Pressing (for juices) turns the fruit directly into juice. For nectars however, crushing turns the fruit into a puree through a mechanical process, followed by refining and the addition of final ingredients.
Bottling:
All our juices and nectars are bottled in our workshop in Tain-l’Hermitage (Drôme), just steps away from our shipping station.
Pasteurization:
To allow for room-temperature storage, our juices and nectars are pasteurized, giving them a best-before date, of 3 years.
Packaging:
Our bottles are boxed and carefully protected to ensure safe transport. We deliver throughout France, and every bottles always arrives in perfect condition!
Online Sales:
As a producer of premium fruit juices*, we wanted to make our products accessible to as many people as possible. Our e-shop was the natural solution. Once there, the choice is yours: order the juices and nectars you prefer ! To address all preferences, we offer fully customizable assortments.
Delivery:
Delivery is free on orders of two cases or more and. guaranteed within 5 working days.
*In this context, "fruit juice" is used as a general term including both fruit juices and fruit nectars.